How to Test Content with Users

This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran

Summary: When evaluating content, pay extra attention to whom you recruit. Closely tailor tasks to your participants and get comfortable with silence.

Writing good digital content requires a deep understanding of who your users are , how they think, and what they know. Testing your product’s content with users can help you to determine whether:

You can evaluate your content using a variety of methods (including eyetracking and cloze tests ), but our favorite way is through usability testing . A content-focused usability test can work much like any other such test, but there are some nuances to consider when the primary goal is evaluating digital copy.

Test Structure & Facilitation

As the researcher or facilitator, you should be extremely familiar with the content you will test and with the domain it belongs to . This is particularly important for people working for agencies, since they may be new to the content area.

This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran

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Kate Moran | Sciencx (2023-10-01T19:38:02+00:00) » How to Test Content with Users. Retrieved from https://www.scien.cx/2021/02/07/how-to-test-content-with-users/.

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Kate Moran | Sciencx - » How to Test Content with Users. [Internet]. [Accessed 2023-10-01T19:38:02+00:00]. Available from: https://www.scien.cx/2021/02/07/how-to-test-content-with-users/

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IEEE

" » How to Test Content with Users." Kate Moran | Sciencx [Online]. Available: https://www.scien.cx/2021/02/07/how-to-test-content-with-users/. [Accessed: 2023-10-01T19:38:02+00:00]

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» How to Test Content with Users | Kate Moran | Sciencx | https://www.scien.cx/2021/02/07/how-to-test-content-with-users/ | 2023-10-01T19:38:02+00:00