How to Test Content with Users

When evaluating content, pay extra attention to whom you recruit. Closely tailor tasks to your participants and get comfortable with silence.


This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran

Summary: When evaluating content, pay extra attention to whom you recruit. Closely tailor tasks to your participants and get comfortable with silence.



Writing good digital content requires a deep understanding of who your users are , how they think, and what they know. Testing your product’s content with users can help you to determine whether:

You can evaluate your content using a variety of methods (including eyetracking and cloze tests ), but our favorite way is through usability testing . A content-focused usability test can work much like any other such test, but there are some nuances to consider when the primary goal is evaluating digital copy.

Test Structure & Facilitation

As the researcher or facilitator, you should be extremely familiar with the content you will test and with the domain it belongs to . This is particularly important for people working for agencies, since they may be new to the content area.



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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran


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Kate Moran | Sciencx (2022-09-29T22:07:51+00:00) » How to Test Content with Users. Retrieved from https://www.scien.cx/2021/02/07/how-to-test-content-with-users/.
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" » How to Test Content with Users." Kate Moran | Sciencx - Sunday February 7, 2021, https://www.scien.cx/2021/02/07/how-to-test-content-with-users/
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Kate Moran | Sciencx Sunday February 7, 2021 » How to Test Content with Users., viewed 2022-09-29T22:07:51+00:00,<https://www.scien.cx/2021/02/07/how-to-test-content-with-users/>
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Kate Moran | Sciencx - » How to Test Content with Users. [Internet]. [Accessed 2022-09-29T22:07:51+00:00]. Available from: https://www.scien.cx/2021/02/07/how-to-test-content-with-users/
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" » How to Test Content with Users." Kate Moran | Sciencx - Accessed 2022-09-29T22:07:51+00:00. https://www.scien.cx/2021/02/07/how-to-test-content-with-users/
IEEE
" » How to Test Content with Users." Kate Moran | Sciencx [Online]. Available: https://www.scien.cx/2021/02/07/how-to-test-content-with-users/. [Accessed: 2022-09-29T22:07:51+00:00]
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» How to Test Content with Users | Kate Moran | Sciencx | https://www.scien.cx/2021/02/07/how-to-test-content-with-users/ | 2022-09-29T22:07:51+00:00
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