No matter what type of marketing you do, a killer digital marketing proposal can help you land potential clients. You need our list of the best marketing proposal templates to help seal the deal.
With the right digital marketing proposal sample, you can effectively:
- Introduce your services.
- Establish your competitive advantage.
- Secure profitable marketing projects.
How will potential clients trust their business to you if you can't win them over with your proposal? If you're wondering what makes a good marketing proposal, you don't need to research it. We've done the nitty-gritty part for you.
Best Digital Marketing, Social Media, & SEO Proposal Templates
With just one subscription, you get access to the best digital marketing proposals on Envato Elements! That means unlimited proposal downloads and access to thousands of other digital assets too.
A free marketing proposal template will save you bucks, but will it help you close the deal? Most of the time, free templates are what everyone else uses. You don't want to look like everyone else. A professional marketing proposal template will help you stand out from the competition.
A single subscription to Envato Elements opens your doors to the best pro marketing proposal templates. The good news, it's unlimited—there's no limit to what you can do!
5 Marketing Proposal Examples From Envato Elements
Here are our best professional marketing proposal templates from Envato Elements that you can build your brand with:
This sample proposal for digital marketing is a great choice if you're looking for a social media proposal template. The InDesign template is based on free fonts and includes a help guide. Export your finished product to a shareable social media proposal PDF to use in 2021.
This mobile marketing proposal template will help you present your campaign with ease and finesse. It has 20 comprehensive sections that can be customized to match your branding needs. Try it out if you've been looking for a social media proposal PDF for 2021.
If you've got the best SEO services out there, this SEO proposal template will capture the attention of prospective clients. It'll help you close the deal as soon as possible. Choose from the SEO digital marketing proposal DOC or Adobe InDesign file to make a standout pitch.
This digital marketing proposal template is for agencies involved in websites, photography, and a lot more. It's very versatile and can also be used in any type of industry. Whether you need an SEO proposal template or to showcase your illustrations, you can use this download.
This sharp, bold, and professional template is for social media, web design, and more. It's also great for digital marketing agencies that want a vibrant and editable template for their branding. Create in InDesign, then export your work into a shareable social media proposal PDF that's useable in 2021.
Envato Elements (Design Without Limits)
Envato Elements has a single compelling (all inclusive) offer:
Sign up for Envato Elements and you get access to thousands of unlimited use graphics and templates (with unlimited use). Get great web themes, exciting digital marketing proposal templates, and more. It's all for one low price.
That’s right! Download as many professional templates and graphics as you want, then customize them to fit any of your project needs.
Envato Elements is a powerful option. But do you prefer to buy unique PowerPoint templates one at a time? Then check out the selection from our GraphicRiver marketplace below.
19 Examples of Top Digital Marketing Proposal Templates on GraphicRiver for 2021
If you need a one-time marketing proposal template that you can use right away, head to GraphicRiver. It also has a wide collection of marketing proposal templates. They're perfect for a range of agencies, digital services, SEO, social media marketing, or any other marketing solutions. Here's a curated list:
Showcase your marketing services company with this great SEO marketing campaign proposal template. This digital marketing proposal example helps you display your expertise to prospective clients.
There are 36 pages that you can tweak and customize to fit the SEO strategy you've planned. Export the finished product for the perfect digital marketing proposal PDF.
This digital campaign proposal template has the most comprehensive proposal format. It includes company overview, campaign structure, and KPI evaluation sections. It’s straightforward and visually engaging so your audience can follow you throughout.
If you've been looking for a digital content marketing or SEO proposal template, try out this option.
With 24 pages to choose from, craft a winning bid with this SEO proposal template. It's got a host of useful features, like:
- easy-to-edit master pages
- grid-based design
- auto-numbering pages
- print ready
We start our list with this highly visual Social Media Proposal template for 2021. This template emphasizes visualizing data in an easy-to-understand way. Edit the many graphs, charts, and infographics this social media marketing proposal has to offer. Don't forget the export options in InDesign so you can have a shareable digital marketing proposal PDF.
If you're looking for a digital marketing proposal sample you can edit quickly, look no further. This marketing campaign proposal template has many features you can use to make this template your own:
- unlimited color options
- resizable images
- editable text boxes
- free fonts
- 12 unique pages included
This business plan proposal template has all the makings of a great proposal for digital marketing. Cut, add, and edit its 34 different pages with ease. Take advantage of the included charts and full-page image slots to drive home what makes you your client's best choice.
Everyone from creative businesses to bloggers can use this ad campaign proposal template. Aside from Facebook, it’s also perfect for:
- other social media marketing proposals
If you're looking for the best digital marketing proposal doc for you, don't look past this option. With its clean and sharp look, this sample proposal for digital marketing can make your life a lot easier. This digital marketing proposal DOC perfect for teams or organizations seeking to secure marketing projects.
Secure your next big marketing project with this marketing proposal template. It's got a sleek and modern finish that'll surely make your marketing firm standout. Export the file in InDesign for a top social media proposal PDF perfect for 2021.
If you want to get more than what you’ve paid for, then this huge selection of 100+ pages from this proposal template can surely delight your budget. Use it as a marketing proposal template, online marketing proposal, or SEO proposal template—you name it! Fire up the digital marketing proposal DOC and get started or use Adobe InDesign.
Secure a profitable business deal with this stylish and elegant marketing proposal template. It's got a highly flexible design and format so it can suit almost any kind of business too. It can easily suit your needs if you've been looking for a sample digital marketing proposal.
Exude elegance, confidence, and luxury with this marketing proposal template. It's perfect for any type of industry ranging from ad agency, travel, digital marketing, SEO, social media, and many more. Edit this template to make it your own. You can even export it using Adobe InDesign for a social media proposal PDF to use in 2021.
The mobile app industry has been rapidly growing over the past few years. If you’re planning to present a marketing proposal, this template will surely help you craft the best proposal out there. Take advantage of the export options to quickly make a digital marketing proposal PDF.
This web design proposal template is easy to change from colors, shapes, or dimensions. Craft a fully branded proposal for your business.
With 25 print page templates, you can get the right look and feel for your brand. Create a visually stunning sample digital marketing proposal in just a few hours or minutes.
16. Project Proposal
This print-ready marketing campaign proposal template is very easy to use. Change colors with a single click of a button, and quickly replace photos in its beautiful page spreads. If you ever get stuck, just check out the handy read-me help file. In a few short hours you'll have the best digital marketing proposal.
We round out our list with this bi-fold social media proposal template. Its unique square design stands out just as much as the visuals included on the inside. Edit, resize, and customize this digital marketing proposal template and make it shine for your client.
If you want something simplistic and modern, this is the best digital marketing proposal template for you. It contains 26 pages that have stunning colors and icons. They're also fully editable so you can design a customized and proposal for digital marketing services. This download is a great option if you need an SEO proposal template.
Do you want to make an eye-catching proposal that's hard to forget? This content marketing proposal template is designed for you. It’s bright and bold to keep your audience engaged. This is a great selection if you need to make a shareable digital marketing proposal PDF for an important client.
How to Write, Design, & Format Your Marketing Proposal
If you're a digital marketing agency or freelancer, you might not be sure about how to write a marketing proposal. But don't worry, we're here to help. Here are some sample proposals for digital marketing and tips. They'll guide you to pitch your services the best way possible:
1. Put Your Best Foot Forward With a Gripping Executive Summary
You can't have the best digital marketing proposal if you don't grab your audience's interest from the very beginning.
Begin with an executive summary. It highlights why your prospective clients should read your proposal. This section should hold their interests and develop a lasting impression of your business.
Focus on the results of your proposal, the analysis you've done, and other specifics unique to your client's business needs.
Learn more about how to write a digital marketing proposal doc in this tutorial:
2. Define Your Client's Needs
Any marketing proposal is rooted in the needs of the clients. You're sending your proposal because your solutions can bridge their business gaps.
A persuasive marketing proposal shows that you understand the deeper issues that led the client to seek a marketing service. If people sense that you don't understand their underlying issues, they won’t hire you.
This makes the problem statement is one of the most crucial elements of any marketing proposal. Many prospective clients won’t even know the root cause of their problems. Your job is to pinpoint why things aren't working exactly for them.
3. Offer Your Marketing Solutions
Once you’ve presented the client’s core problems, the next step is to propose a marketing solution. Do this by showcasing your services. Clients want to know if you're the best service provider, but don't sound too self-absorbed.
What you can do is to simply answer the existing issues of your potential customers and explain how your company can help them. Subtly inject your competitive advantage into your proposal too.
Recommend a specific set of marketing strategies to achieve the desired outcome. Your proposed results are just empty promises if you can't show to your prospects how you can achieve them.
4. Set Their Expectations With Your Pricing Information
To close any deal, in marketing, there should be both the willingness and the capacity to buy. This is why the pricing information is also a critical ingredient to a successful marketing proposal.
Make sure that you're honest about your pricing. Many clients are willing to buy your services, but some may not be able to afford them.
If you've got premium pricing, make sure that you explain why investing in a more expensive solution saves them more in the long run.
As far as design is concerned, display your pricing information in a table or grid that'll help clients read and digest it easily. If you've got different plans, add the special distinctions of each plan. Then, make sure you highlight the most superior plan with bold or different font.
Do you want more practical tips and tricks on designing a business proposal? To win the hearts of potential clients, just read the following advice:
5 Quick Tips for Better Digital Marketing Proposals in 2021
Everyone can use a little extra help with their proposal for digital marketing services. That's why I've put together a list of tips to set you on the way. From how to write a digital marketing proposal to designing one, here are five quick tips that'll help you leave a great impression. And if you want to take it to the next level, get up to date with the latest social media trends over on the Envato Blog.
1. Avoid Using Jargon Where Possible
Jargon is a term that describes words that are understood only by people of a certain group. If you use too much jargon, you run the risk of your audience not understanding your proposal for digital marketing. Limit your jargon usage and define a jargon term you'll use at the start of each section.
2. Use Visuals
Using visuals is a creative way to present data and other useful information. When you're putting together your online marketing proposal include the following to make your point:
- and high-quality images
3. Set the Tone With Color
What do you feel when you see the color red? Or bright green? How about a pastel blue?
As these colors make you feel different ways, so will the colors on your social media marketing proposal. Plan for the tone you want to set and use colors that complement that feeling.
4. Personalize Your Proposal to the Client
While you're writing your digital advertising proposal, do your homework. Research your client online or by talking about their needs. When your client sees that you've addressed their concerns in your digital advertising proposal, they'll be put at ease.
5. Make Good Use of White Space
This last tip is important, because it helps make sure your hard work won't go to waste. Using white space well is a design tip and strategy that makes your digital marketing proposal doc easier to read. It removes the clutter from each page, and it means your reader won't feel overwhelmed by walls of text.
5 Top Digital Marketing Proposal Design Trends for 2021
Your marketing campaign proposal template already has a fantastic design if you found it above. But there are some ways to improve on greatness. If you want to spend more time tweaking your design, try out these trends on your marketing or SEO proposal template:
1. Consistent Branding
Even though your proposal is for the client, you can still add a few personal branding touches. In fact, it's become a bigger trend in marketing campaign proposal templates. Adding in your brand's colors and logo to each page is a nice way to leave your mark without going overboard.
2. Shorter Sections
Long proposals are swiftly becoming a thing of the past. Trim the length of your social media marketing proposal through design elements. Graphics and images can replace bulky written content. Think outside of the box to visualize what content needs to be in text and what can be changed into images and figures.
3. Bold, Modern Fonts
Don't underestimate the power of fonts. They can make and break your overall design. To impress your audience, use the large, bold fonts that are popular this year. You can find many useful modern fonts in the Envato Elements asset library.
4. Abstract Illustrated Characters
This trend is being seen throughout the entire graphic design world. Using abstract characters as a design tool will help turn your digital marketing proposal doc into a piece of storytelling with a lot of charm.
5. Image Masks
Leaving your images as is makes your social media marketing proposal look fairly dull. One of the trendiest ways to spice up your photos is by using unique image masks and frames. Abstract shapes, words, and numbers are all interesting masks that add some creative flair to high-quality images.
Find More Consulting Proposal Templates
Learn more about how to showcase examples of your work and your marketing portfolio. Check the following proposal templates. They're perfect for any consulting services or companies:
- Proposals35 Professional Business Project Proposal Templates With Modern Pages 2020
- Proposals35+ Best Business Proposal Templates: Ideas for New Client Projects in 2021
- Templates25 Microsoft MS Word Business Proposal Templates to Make Deals in 2021
Where to Find the Best SEO Proposal Templates in 2021 (Envato Elements vs. GraphicRiver)
We just looked through a nice list of some professional social media marketing proposals. But deciding which digital marketing proposal template is right for you isn't the only choice you have to make. You've got two sources to choose from: Envato Elements and GraphicRiver.
Are you unsure what's different about the two platforms and which suits your needs? In this section, I'll help make the choice easier by breaking down the benefits of both sites. It'll help you make the best decision about which proposal for digital marketing to choose:
1. Envato Elements Key Benefits
Envato Elements is a special service with an offer that's unmatched online. For a single low monthly fee, you can download as much as you want from the full Envato Elements library.
That means stock photos, PowerPoint templates, and a whole lot more are included in your subscription. No caps, no limits, no extra fees. Just unlimited premium-quality creative assets.
Check out the hundreds of digital marketing proposal templates available today on Envato Elements:
2. GraphicRiver Key Benefits
GraphicRiver is part of the Envato Market suite of digital marketplaces. Instead of a subscription, you can download the premium assets you need after making a single purchase. There's no obligation to commit to more. Just find the item your project requires and buy it.
Take a look at the digital marketing proposal PDFs and DOCs that GraphicRiver has to offer:
3. Which Choice Is Right for Me?
So now that you know the difference between Envato Elements and GraphicRiver, which one should you choose? It depends on how much you need creative assets. If you're a student, marketer, or entrepreneur, spring for Envato Elements. It gives you the freedom to experiment and create as much as you need for all the projects you have to work on.
Sign up for Envato Elements here and start creating today.
If you don't have a consistent need for creative items, head to GraphicRiver instead. You'll get all the professional quality without needing to commit to a subscription service.
Common Proposal Questions Answered (FAQ)
Diving into a digital or social media marketing proposal can be daunting, especially if you've got questions. Luckily, I've answered a few common questions you might have from the prep to presentation stages of your proposal:
1. What Software Do I Need to Make a Social Media Marketing Proposal?
The beauty of using a marketing campaign proposal template is that there are options for whatever software you have. There are choices for Microsoft Word, Microsoft PowerPoint, Adobe InDesign, Apple Pages, and more.
Find a template that works with the software you're most comfortable with using. If you like using Microsoft Word, this tutorial will show you how to get the most out of proposal templates:
2. How Can I Share My Proposal Over Zoom?
Sharing your proposal with Zoom can be done with a couple of clicks. It's important to have your proposal open before your meeting starts. Then, while in the meeting, click on Share Screen. Then choose the window that shows your proposal and click Share.
Note: To include sound as part of your proposal, click the Share Computer Sound box before you click Share. This shares any audio played by your computer with participants.
3. What Are the Different Types of Proposals?
There are six different types of proposals:
- formally solicited
- informally solicited
Learning the difference between them will help you cater your content to your audience. This guide will help you there:
4. How Do I Save My Word Proposal File As a PDF?
If you're working in Microsoft Word and need a digital marketing proposal PDF, click File, then Save As. Once you choose where to save your file, a dialog box will open. Click the dropdown menu next to Save as type and select PDF.
5. Can I Adjust My SEO Proposal Template's Page Layout?
You can make changes to your template if you're sure you want to tweak the design. Change orientation, the number of columns, and more. This tutorial will teach you how to make these changes in Microsoft Word:
Learn More About Making Great Marketing Proposals in 2021
Making a great proposal for digital marketing services is more than just templates. If you need help creating your digital marketing proposal, Envato Tuts+ has you covered. I've grabbed three great tutorials to help you get started:
- Proposals20 Creative Business Proposal Ideas for Better Sales in 2021
- PresentationsHow to Give a Good Presentation—Without Anxiety or Being Nervous
- ProposalsHow to Make a Better Business Proposal (With 15+ Design Tips for 2019)
Crafting the Right Marketing Proposal
With today's stiff competition, using a free and generic marketing proposal template won't make the cut anymore. Invest in a marketing proposal template that'll help position your brand as one of the most sought after marketing services out there.
An Envato Elements subscription gives you unlimited access to stunning marketing proposal templates. These templates are tailored for digital marketing, SEO, social media, and all kinds of marketing services.
To buy marketing proposal templates one-at-a-time, you can check out GraphicRiver. There you can find the most highly popular marketing proposal templates available. Select a single template from their vast collection that matches your needs—it's that simple and easy!
Editorial Note: This post has been updated with contributions from Nathan Umoh. Nathan is a staff writer for Envato Tuts+.