When to Use Empathy Maps: 3 Options

Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.


This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan

Summary: Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.


An empathy map is a visualization that captures our understanding of a set of users. It is a simple yet powerful tool for making sense of user research and communicating what we know about our users to design-team partners and stakeholders so that we can discuss and prioritize user needs collaboratively.

Traditional empathy maps have a 4-quadrant structure, with equal space devoted to capturing what the user:

These quadrants surround a depiction of the persona or user group in question.



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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan


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Kate Kaplan | Sciencx (2023-02-12T17:00:00+00:00) When to Use Empathy Maps: 3 Options. Retrieved from https://www.scien.cx/2023/02/12/when-to-use-empathy-maps-3-options/

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" » When to Use Empathy Maps: 3 Options." Kate Kaplan | Sciencx - Sunday February 12, 2023, https://www.scien.cx/2023/02/12/when-to-use-empathy-maps-3-options/
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Kate Kaplan | Sciencx - » When to Use Empathy Maps: 3 Options. [Internet]. [Accessed ]. Available from: https://www.scien.cx/2023/02/12/when-to-use-empathy-maps-3-options/
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" » When to Use Empathy Maps: 3 Options." Kate Kaplan | Sciencx - Accessed . https://www.scien.cx/2023/02/12/when-to-use-empathy-maps-3-options/
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» When to Use Empathy Maps: 3 Options | Kate Kaplan | Sciencx | https://www.scien.cx/2023/02/12/when-to-use-empathy-maps-3-options/ |

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