New data shows publisher revenue impact of cutting 3rd party trackers

SEE UPDATED DATA IN MORE RECENT POST 
This note shares new data on publisher revenue impact from switching off 3rd party ad tracking.
In January, the Dutch national broadcaster, NPO, switched off 3rd party tracking ad targeting. NPO has …


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser

SEE UPDATED DATA IN MORE RECENT POST  This note shares new data on publisher revenue impact from switching off 3rd party ad tracking. In January, the Dutch national broadcaster, NPO, switched off 3rd party tracking ad targeting. NPO has an online video audience of 7.1 million per month, and display reach of 5.8 million per month.[1] Revenue impact I have examined Ster’s revenue figures, and have their permission to share the results of their change.


This content originally appeared on Brave’s Latest News on Brave Browser and was authored by Brave’s Latest News on Brave Browser


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Brave’s Latest News on Brave Browser | Sciencx (2020-07-01T00:00:00+00:00) New data shows publisher revenue impact of cutting 3rd party trackers. Retrieved from https://www.scien.cx/2020/07/01/new-data-shows-publisher-revenue-impact-of-cutting-3rd-party-trackers/

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