Where Should Social Commerce Really Sit on the Path to Purchase?

Social commerce might be flavor of the month, but it’s an industry cooking on gas without any real recipe. With only two basic ingredients, social media and ecommerce, it is easy to underestimate the complexity of combining the right quantities of shop…


This content originally appeared on Hacker Noon and was authored by Anurag

Social commerce might be flavor of the month, but it’s an industry cooking on gas without any real recipe. With only two basic ingredients, social media and ecommerce, it is easy to underestimate the complexity of combining the right quantities of shopping and checkout capabilities with social platforms to drive conversion. It is also tempting to conclude from its current $89.4 billion valuation, not to mention its position on the right side of history as consumers retreat online to shop through the pandemic, that social commerce has finally found its place.

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This content originally appeared on Hacker Noon and was authored by Anurag


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Anurag | Sciencx (2021-03-10T07:24:20+00:00) Where Should Social Commerce Really Sit on the Path to Purchase?. Retrieved from https://www.scien.cx/2021/03/10/where-should-social-commerce-really-sit-on-the-path-to-purchase/

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