This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Summary: Don’t report descriptive statistics like success rates and averages unless you ran a quantitative study. Reported numbers must be qualified with statistical information such as confidence intervals or statistical significance.
I’m often asked variations of this question:
“Is it Ok to collect quantitative metrics (like task success and time on task) during qualitative usability testing studies?”
The short answer is: Yes, as long as (1) you report those numbers anecdotally, not statistically; and (2) you are careful to specify that those numbers may not reflect the behavior of your entire user population.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Moran
Kate Moran | Sciencx (2021-06-13T16:00:00+00:00) Collecting Metrics During Qualitative Studies. Retrieved from https://www.scien.cx/2021/06/13/collecting-metrics-during-qualitative-studies/
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