How to make social media marketing presentations with PowerPoint templates

Let’s be real—building a killer social media PPT from scratch is stressful for no reason. Why not use a sleek, pre-made template so you can focus on the content, not the design? Here, you'll learn how to customize a premium social media presentation template like a pro. Let’s dive in!

How to quickly make social media marketing PowerPoint PPT presentation

Let's customize a social media PowerPoint template from Envato. It's one of just many included with your monthly subscription. Here are the steps for customizing it.

1. Choose the slides you want to use

The first step to start using PowerPoint and editing your social media template is to choose the slides that you want to use. If you look at the template, you can see that not all the slides will be necessary for our social media PPT presentation.

For each slide that you don't want to include, right-click and choose the Delete Slide option. 

When you're going through your template's slides, have your presentation's content handy. That way, you'll know which specific slides you want to use and which ones don't fit with the particular content of your social media PPT presentation. 

2. Choose your theme

Each template already comes with a theme. However, the current theme doesn't quite match our company's brand identity. The colors on the slides aren't exactly on theme for our brand, so we'll change these.

To change the theme, click the Design tab on the top menu bar. You can select from all the various preset color themes that PowerPoint offers, but we want to add very specific colors. You can create a custom theme with your brand's colors on the Design tab.

Navigate to the far right of the design section and click the dropdown arrow. From the dropdown menu, choose Colors > Customize Colors. This opens up a menu where you can choose the exact color for the various text, accents, and hyperlinks. 

Input all your custom colors into the various fields and then click the Save button. This will save your current color theme as Custom 1. Now you're ready to add your content to the presentation. 

3. Add your content

Adding your social media PPT presentation's content to your slides is incredibly easy. All you've got to do is double-click the text placeholders and paste in your own text. Have all your presentation's content in a document so you can just copy and paste all the information on the slides. 

4. Resize and adjust text placeholders

The text placeholders may be the perfect size for the amount of text that's currently in them, but they might be too small or too big for the text you want to add.

There's an easy fix. Just click and drag the corners of the text placeholders and resize them. Also, clicking and dragging the text boxes allows you to move them wherever you'd like on the slides. 

5. Change fonts

Another way to customize your social media PowerPoint template is to change the fonts that were used. You can do this by clicking on any text area and pressing Control-A to select all the text. Then select a different font from the dropdown menu on the Home tab. 

You can also switch to the Design tab and click on the downward arrow under the Themes section. Then, hover over Fonts and choose a different font set.

6. Add images

Images are a great way to add visual interest to your social media PPT presentation. Often, templates will come with image placeholders where you can just click on the image icon and add an image from your computer. Our template doesn't include image placeholders, but we can easily add images to any one of our slides. 

To do this, click on the Insert tab. Next click on Pictures > Picture from File... This opens up the files on your computer where you can select the specific image that you want on your slide. 

7. Customize slide backgrounds with images

Besides adding photos to your slides, you can also set an image as a background. To do this, click on the Design tab and select the Format Background option. This opens up a menu on the right-hand side of the social media PowerPoint.

Then select the Picture or texture fill circle and hit the Insert... button. From there, select an image from your computer, and it'll be inserted into the background of the slide you're on. 

8. Edit the infographics data

Our template comes with a ton of great graphics that help us show our company's data. But the display of the infographics doesn't quite match the information that we want to provide for one of our slides. On our "Social Media Statistic by Gender" slide, we want to adjust the circle graphics to reflect the percentages for certain age groups. 

To adjust the graphics on this page, click on the layer that you want to adjust. In this case it's the white outline on the circle graphic. Then drag the position to more accurately depict the percentage. 

9. Customize icons

Next, we want to replace a graphic that's on one of our slides. We'll navigate to the "Why Use Google+" slide and look to the right-hand table. The "50% Google+" section has an icon that we'd like to replace. To start, we'll delete the icon that's currently there.

To do this, highlight the icon and press the Backspace button. Next, we'll navigate to the top header and choose the Insert > Icons option. This brings up a menu of icons to choose from. Select the human-looking icon. Click the Insert button in the bottom right-hand corner. 

Next, we need to change the color of the icon to match our theme.

Change the color by right-clicking the icon and choosing the format graphic option. A menu appears again. Click the Fill dropdown menu. Then click on the Paint Can icon and choose the color white. Our icon is now in the color of our color scheme. Finally, adjust the size of the icon by clicking and dragging to the desired size.

10. Customize the map

Lastly, you can customize the map to better reflect the data in your social media presentation. Simply right-click on the country or continent you want to color, and then select Format Shape. Click on Fill > Solid Fill and select your desired color from the dropdown menu. 

As you can see, with just a few customizations to a professional template, you can create a unique presentation. 

Looking for more social media PowerPoint templates? In the next section, we'll look at even more PowerPoint templates that you can download. 

5 social media PowerPoint presentation templates on Envato

Searching for the right social media PPT template can be difficult. To help you with your search, we've gathered the top five social media marketing PPT templates that you can download today.

Grab your social media PowerPoint presentation template today!

If you're not a graphic designer (or just short on time), a professionally designed social media template is the way to go. It looks polished right from the start and is super easy to customize—as you saw here.

Plus, with Envato, you’ll unlock a huge library of PowerPoint templates and tons of other creative assets for a low monthly subscription. Why start from scratch when you can have a head start?