How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods

Data from 343 companies provide a baseline to understanding typical approaches for selecting journey-mapping applications, research methods, contributing roles, and map components.


This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan

Summary: Data from 343 companies provide a baseline to understanding typical approaches for selecting journey-mapping applications, research methods, contributing roles, and map components.


Customer-journey maps visualize a user’s journey towards a goal, usually over time and across channels .

In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions to create a narrative. This narrative is condensed and polished, ultimately leading to a visualization used to align stakeholders on the holistic experience and identify opportunities for optimizing and improving the journey.

Depending on context, existing resources, and project scope, the journey-mapping process can be approached in number of ways. We surveyed 343 practitioners who create and use journey maps in order to understand the following:



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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan


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Kate Kaplan | Sciencx (2023-01-08T17:00:00+00:00) How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods. Retrieved from https://www.scien.cx/2023/01/08/how-practitioners-create-journey-maps-typical-uses-roles-and-methods/

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" » How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods." Kate Kaplan | Sciencx - Sunday January 8, 2023, https://www.scien.cx/2023/01/08/how-practitioners-create-journey-maps-typical-uses-roles-and-methods/
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" » How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods." Kate Kaplan | Sciencx [Online]. Available: https://www.scien.cx/2023/01/08/how-practitioners-create-journey-maps-typical-uses-roles-and-methods/. [Accessed: ]
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» How Practitioners Create Journey Maps: Typical Uses, Roles, and Methods | Kate Kaplan | Sciencx | https://www.scien.cx/2023/01/08/how-practitioners-create-journey-maps-typical-uses-roles-and-methods/ |

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