UX Writing Challenge: Day 4

From:
DailyUXWriting

—
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a subscription service that…


This content originally appeared on DEV Community and was authored by Johnny Santamaria

From:
DailyUXWriting

--
Scenario: A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.

Challenge: Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.

Headline: 45 characters max
Body: 175 characters max
Button(s): 25 characters max

--

Headline:
Groceries Delivered Monthly

Body:
Skip the store! Enjoy fresh groceries delivered monthly for just [price]. Save time and money with our flat-fee subscription!

Buttons:
View Details

Dismiss message forever

Why I chose this?

  1. Short
  2. Clear
  3. Option is not open for users since it is a popup
  4. Concise

5. Shows Urgency

Conclusion

The final promotional copy strikes a perfect balance of clarity, brevity, and user engagement. The headline captures the offer’s value in under 45 characters, while the body text concisely highlights the benefits of time savings, convenience, and simplicity within the 175-character limit. The call-to-action buttons—"View Details" and "Dismiss forever"—respect user choice, encouraging exploration while maintaining transparency and urgency. This approach ensures the message is short, clear, and actionable, creating an effective and user-friendly promotional experience.

Other Random Microcopy Prompts

Why? Cuz it is fun practice that's why

Prompt:
A user is trying to book a taxi but their credit card is expired. Tell them to update their credit card - 40 characters max.

Update your credit card to book a taxi!

Prompt:
Write an alternate label for a 'frequently asked questions' navigation element other than 'FAQ' — 10 characters max.

Help info

Prompt:
A user is signing up for a free trial of a product but needs to enter their credit card. Write a message that makes them feel secure - 30 characters max.

Secure checkout for free trial!


This content originally appeared on DEV Community and was authored by Johnny Santamaria


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