This content originally appeared on NN/g latest articles and announcements and was authored by Huei-Hsin Wang
Summary: Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
Filling out a form is rarely anyone’s idea of fun. Users are goal-oriented — they want to accomplish their goals quickly and efficiently. The more effort a form demands, the more likely users are to abandon it midway. Yet, simplifying a form isn’t just about reducing the number of fields. Sometimes, longer forms are necessary to collect essential information. The key is to balance the organization’s information needs with users’ desire for simplicity and efficiency.
There are two ways to improve form usability: make users do less and make what they do easier . In this article, we focus on the first approach — minimizing user effort so they are more likely to complete your forms.
The EAS Framework
The EAS framework — Eliminate, Automate, Simplify — is a structured approach to reducing user effort and increasing form-completion rates. By focusing on efficiency, this method helps streamline forms without sacrificing essential information.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Huei-Hsin Wang
Huei-Hsin Wang | Sciencx (2025-03-07T17:00:00+00:00) Less Effort, More Completion: The EAS Framework for Simplifying Forms. Retrieved from https://www.scien.cx/2025/03/07/less-effort-more-completion-the-eas-framework-for-simplifying-forms/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.