This content originally appeared on HackerNoon and was authored by Felix
\ As someone who has spent years in the trenches of startup and tech ecosystems, I’ve seen a common thread: incredible products with underperforming sales teams. I wanted to unpack this deeper and find out how the top revenue operators break that cycle. That search led me to Ashkan Rajaee.
\ Ashkan isn’t your typical sales leader. He’s an architect of sales systems—an engineer at heart who just happens to work in revenue. When I spoke to him about how he’s grown companies across sectors like SaaS, telecom, real estate, and travel tech, one thing became clear: Ashkan approaches sales the way a CTO approaches system design.
\ And it works.
Sales Isn’t About Hustle—It’s About Engineering
Ashkan’s philosophy flies in the face of the old-school “coffee is for closers” attitude. He’s built repeatable, scalable systems that have generated hundreds of millions in revenue and closed deals spanning continents.
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- 300% revenue growth at a telecom firm, becoming one of the youngest senior directors in the industry.
- 520% market expansion for a travel SaaS company breaking into new regions.
- €700M in assets secured for a real estate asset manager entering U.S. and European markets.
- 850%+ revenue surges in multiple SaaS ventures, one of which exited via acquisition.
\ But numbers only tell part of the story. What struck me is how Ashkan builds teams that replicate his success, turning knowledge into a framework that outlives his direct involvement.
Inside Ashkan’s Playbook: Lessons for Tech Founders and Operators
So, what exactly makes Ashkan’s approach stand out for someone who geeks out on ops, growth loops, and product-market fit like I do?
\
Mindset Engineering: Ashkan starts by rewiring how teams think about selling. “Sales is about confidence through competence,” he told me. It’s not bravado—it’s understanding a product so well you can communicate its value without breaking a sweat. Think: technical fluency meets storytelling.
\
Buyer Psychology is UX Research: Ashkan treats client motivations the way a product team treats user personas. He teaches teams to map emotional and business triggers—risk aversion, innovation appetite, cost sensitivity—and adjust their narrative accordingly. It’s not just about selling a product, but solving a pain point buried beneath corporate politics.
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Sales Ops is a Tech Stack, Not a To-Do List: Whether it’s wrangling a messy CRM or building out real-time pipeline dashboards, Ashkan applies the same rigor you’d expect from a well-oiled dev workflow. Deal velocity, conversion rates, and lead scoring become KPIs that trigger interventions before problems snowball.
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Long-Term Pipelines > Short-Term Wins: Some of the most successful deals Ashkan has led turned into long-term partnerships that fed revenue streams for years. His coaching emphasizes that follow-ups, account nurturing, and client success = competitive moat.
A Case Study: How He Turned Rookies into Closers Fast
One story Ashkan shared stuck with me. He took a team of junior reps with no enterprise experience and within a month had them closing multi-million-dollar deals. No magic wand. Just hands-on coaching: live-call feedback, role-playing tough negotiations, and breaking down real objections.
\ The impact? Their pipeline doubled, and deal velocity shot through the roof.
Why Tech Founders Should Pay Attention
If you’re scaling a SaaS startup or leading a technical product team, there’s a strong chance you’ve under-invested in your sales systems. Here’s what I took away from my time with Ashkan:
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- Sales is a system, not a personality contest.
- Training > talent acquisition—Ashkan’s teams win because of how they’re built, not just who’s on them.
- Data-fueled sales ops is the untapped growth lever most companies ignore.
- Customer lifetime value starts at hello, not post-close.
My Takeaway
Ashkan’s model made me rethink how sales should function in the tech world. It’s more like engineering than I ever realized: modular, scalable, and rooted in process—not chaos.
\ If you’re a founder or operator who’s laser-focused on building great tech but struggling to scale your go-to-market motion, learning from Ashkan might be your cheat code.
This content originally appeared on HackerNoon and was authored by Felix
Felix | Sciencx (2025-04-01T20:50:52+00:00) Mindset Engineering: Ashkan Rajaee’s Blueprint for Sales Success. Retrieved from https://www.scien.cx/2025/04/01/mindset-engineering-ashkan-rajaees-blueprint-for-sales-success/
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