This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Summary: Focus on continuous reflection — not stage-hopping — to grow sustainable, resilient UX practices.
Through decades of research and consulting with teams across industries at NNGroup, we’ve studied what UX looks like in real life. The result is our UX-maturity model — a framework designed to help organizations understand how UX is practiced, supported, and measured. The model includes six stages and centers on four key UX-maturity factors : strategy, culture, process, and outcomes.
While this model is a powerful tool, it’s not a linear checklist. Too often, teams treat UX maturity like a ladder — a one-way climb to a final stage, rather than a living system that needs ongoing care and adaptation.
The Problem with Ladder Thinking
The ladder metaphor makes sense at first. Most maturity models (ours included) are presented in ordered stages, and that structure is useful. It gives teams a shared language to align on, a way to spot patterns, and a framework for assessing where they are and what maturity can look like in different contexts.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Kate Kaplan | Sciencx (2025-07-11T17:00:00+00:00) UX Maturity Is a Living System, Not a Ladder. Retrieved from https://www.scien.cx/2025/07/11/ux-maturity-is-a-living-system-not-a-ladder/
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