Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either

Competitive Intelligence (CI) has moved from a “nice-to-have” to a practical edge for sales teams navigating crowded markets. It won’t magically close deals, but when embedded into your sales process, it can sharpen positioning, shorten cycles, and giv…


This content originally appeared on HackerNoon and was authored by Paul Towers

Competitive Intelligence (CI) has moved from a “nice-to-have” to a practical edge for sales teams navigating crowded markets. It won’t magically close deals, but when embedded into your sales process, it can sharpen positioning, shorten cycles, and give reps better odds in competitive deals. If you’re building or scaling a SaaS business, CI is worth taking seriously.


This content originally appeared on HackerNoon and was authored by Paul Towers


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Paul Towers | Sciencx (2025-07-22T14:49:02+00:00) Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either. Retrieved from https://www.scien.cx/2025/07/22/competitive-intelligence-isnt-optional-anymore-but-its-not-a-silver-bullet-either/

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" » Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either." Paul Towers | Sciencx - Tuesday July 22, 2025, https://www.scien.cx/2025/07/22/competitive-intelligence-isnt-optional-anymore-but-its-not-a-silver-bullet-either/
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" » Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either." Paul Towers | Sciencx - Accessed . https://www.scien.cx/2025/07/22/competitive-intelligence-isnt-optional-anymore-but-its-not-a-silver-bullet-either/
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" » Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either." Paul Towers | Sciencx [Online]. Available: https://www.scien.cx/2025/07/22/competitive-intelligence-isnt-optional-anymore-but-its-not-a-silver-bullet-either/. [Accessed: ]
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» Competitive Intelligence Isn’t Optional Anymore — But It’s Not a Silver Bullet Either | Paul Towers | Sciencx | https://www.scien.cx/2025/07/22/competitive-intelligence-isnt-optional-anymore-but-its-not-a-silver-bullet-either/ |

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