This content originally appeared on NN/g latest articles and announcements and was authored by Rachel Banawa
Summary: Mixed-methods research combines qualitative and quantitative methods to explore a single research question.
Teams might assume that simply sprinkling in a quantitative survey alongside interviews qualifies as mixed-methods research. In reality, effective mixed-methods research involves more than just ensuring that both qualitative and quantitative methods appear somewhere in the same project.
What Is Mixed-Methods Research?
In the context of UX work:
Mixed-methods research combines qualitative and quantitative methods within a single research project to answer the same overarching research question.
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This content originally appeared on NN/g latest articles and announcements and was authored by Rachel Banawa
Rachel Banawa | Sciencx (2025-07-25T17:00:00+00:00) Mixed-Methods Research: Combining Qualitative and Quantitative Data. Retrieved from https://www.scien.cx/2025/07/25/mixed-methods-research-combining-qualitative-and-quantitative-data/
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