The 3 I’s of Microcopy: Inform, Influence, and Interact

Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.


This content originally appeared on NN/g latest articles and announcements and was authored by Taylor Dykes, Kate Moran, Anna Kaley

Summary: Microcopy can have three different purposes: informing users, influencing them, and supporting their interaction.



Microcopy, copy that is shorter than three sentences, supports scanning behaviors and tends to be read more often than other types of copy. It is incredibly versatile, able to inform, influence, and support user interaction.

The 3 Goals of Microcopy

When writing UX copy, it’s crucial to have a goal in mind. A goal guides writers on how to create the most user-friendly writing possible. Microcopy will aim to complete one (or more) of the following goals:

Informational Microcopy

Informational microcopy informs and educates users.



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This content originally appeared on NN/g latest articles and announcements and was authored by Taylor Dykes, Kate Moran, Anna Kaley


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Taylor Dykes, Kate Moran, Anna Kaley | Sciencx (2025-08-01T17:00:00+00:00) The 3 I’s of Microcopy: Inform, Influence, and Interact. Retrieved from https://www.scien.cx/2025/08/01/the-3-is-of-microcopy-inform-influence-and-interact/

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" » The 3 I’s of Microcopy: Inform, Influence, and Interact." Taylor Dykes, Kate Moran, Anna Kaley | Sciencx - Friday August 1, 2025, https://www.scien.cx/2025/08/01/the-3-is-of-microcopy-inform-influence-and-interact/
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" » The 3 I’s of Microcopy: Inform, Influence, and Interact." Taylor Dykes, Kate Moran, Anna Kaley | Sciencx [Online]. Available: https://www.scien.cx/2025/08/01/the-3-is-of-microcopy-inform-influence-and-interact/. [Accessed: ]
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» The 3 I’s of Microcopy: Inform, Influence, and Interact | Taylor Dykes, Kate Moran, Anna Kaley | Sciencx | https://www.scien.cx/2025/08/01/the-3-is-of-microcopy-inform-influence-and-interact/ |

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