This content originally appeared on NN/g latest articles and announcements and was authored by Laura Klein
Summary: Organizations avoid user research due to excuses like time, cost, and fear of negative feedback, leading to poor product decisions and wasted resources.
Too many organizations still aren’t doing user research before building new products and features . In the nearly 30 years I’ve been doing research, people still use the same excuses!
Based on my years of experience, plus discussions with many deeply traumatized senior user researchers, I’ve compiled a list of common excuses we get from founders, leaders, and product managers when we suggest that it would be reasonable to do some research.
“We Don’t Have Time!”
I’ve been hearing this since the ‘90s. Mostly, I’ve heard it from people who (somehow) did have the time to build the wrong thing first and then hired an expensive consultant (me) to come in and fix it.
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This content originally appeared on NN/g latest articles and announcements and was authored by Laura Klein
Laura Klein | Sciencx (2025-08-22T17:00:00+00:00) Why Organizations Don’t Do User Research and How to Change That. Retrieved from https://www.scien.cx/2025/08/22/why-organizations-dont-do-user-research-and-how-to-change-that/
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