This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Summary: Use our model as a reflective tool to identify signals, guide conversations, and build momentum, especially when time, budget, or support are limited.
NNGroup’s UX-maturity model — a six-stage framework for assessing an organization’s UX-related strengths and weaknesses — helps teams understand how UX is practiced, supported, and measured across four key factors : strategy, culture, process, and outcomes. While many teams use the model to uncover the full diagnostic view of UX at their organizations, that level of investment isn’t always possible.
While a formal UX-maturity assessment is ideal for fully understanding barriers and opportunities (especially when teams have the support and resources to act on it), it isn’t the only way to use the model, nor should formal assessment be the only time teams reflect on UX maturity.
UX Maturity Isn’t Just a Moment in Time
A common misconception is that UX maturity is a one-time health check — something an organization "gets graded on" and then moves on from. But UX maturity is a dynamic and evolving concept, not a fixed label. It’s more like a living system than a ladder to climb. It needs regular attention to stay healthy.
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan

Kate Kaplan | Sciencx (2025-08-29T17:00:00+00:00) How to Use NNGroup’s UX-Maturity Model Without a Formal Assessment. Retrieved from https://www.scien.cx/2025/08/29/how-to-use-nngroups-ux-maturity-model-without-a-formal-assessment/
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