This content originally appeared on NN/g latest articles and announcements and was authored by Taylor Dykes
Summary: Personas support user-centered design throughout a project’s lifecycle by making user groups feel real and tangible.
User-centered design means that designs are informed by user thoughts, behaviors, attitudes, needs, and goals. But that can be easier said than done when users feel like generic and undefined entities. Personas create a memorable representation of real users based on concrete research.
Definition of a Persona
A persona is a fictional, yet realistic, description of a typical or target user of the product. Personas help product teams empathize with users.
Personas are powerful UX deliverables that take advantage of the human tendency to be more captivated by concrete instances than generalizations. Where user groups or market segments are often presented as number ranges for various attributes, personas synthesize that data into a single, fictional user.
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This content originally appeared on NN/g latest articles and announcements and was authored by Taylor Dykes
Taylor Dykes | Sciencx (2025-10-03T17:00:00+00:00) Personas Make Users Memorable. Retrieved from https://www.scien.cx/2025/10/03/personas-make-users-memorable/
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