Market Reality: What Clients Think AI Agents Cost vs. What They Actually Do

Many business owners come to the AI market with big ideas — and small budgets.
After analyzing 542 AI agent development jobs on Upwork, our team at Greenice discovered a clear pattern: most clients drastically underestimate the true cost of building pr…


This content originally appeared on DEV Community and was authored by Inna Lebedeva

Many business owners come to the AI market with big ideas — and small budgets.
After analyzing 542 AI agent development jobs on Upwork, our team at Greenice discovered a clear pattern: most clients drastically underestimate the true cost of building production-ready AI systems.

  • Most hourly projects aimed for $20–$60/hour over 1–3 months — roughly $3K–$13K total.
  • Nearly 20% of fixed-price jobs had budgets under $1,000.
  • Fewer than 1% planned to spend over $10K.

In reality, building a robust, secure, and scalable AI agent costs 3–10× more than most expect.
External research confirms this: real-world projects range from $20K–$300K, depending on complexity.

Just a ballpark estimate — the cost of AI agent development for small businesses starts around $10K–$20K, while enterprise-grade agents often reach six figures.

If you’re budgeting for AI, think beyond a chatbot demo. A real agent — one that integrates with your data, learns from context, and scales with your business — needs proper architecture, infrastructure, and testing.

📊 Read the full analysis: AI Agent Development Cost 2025: A Detailed Breakdown


This content originally appeared on DEV Community and was authored by Inna Lebedeva


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