Google AI Mode: Powerful Search, Poor Usability

This content originally appeared on NN/g latest articles and announcements and was authored by Josh Brown, Kate Moran

Summary: Google’s new AI Mode provides a new way to search the web but is hampered by discoverability and navigation issues — especially for AI novices.

What Is Google AI Mode?

Google AI Mode is a new feature of the search engine that combines the breadth of a web search with the reasoning power of a large language model (LLM). It’s essentially an open-end AI chat (like Claude or ChatGPT) but tailored to information seeking.

Users can search the internet by asking questions, receive comprehensive answers, and follow up with clarifying questions or additional requests.

Anyone who’s used Perplexity might see echoes of it in Google’s AI Mode. Since its launch in 2022, Perplexity has been using AI to challenge the traditional approach to web search.

This content originally appeared on NN/g latest articles and announcements and was authored by Josh Brown, Kate Moran

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Josh Brown, Kate Moran | Sciencx (2025-10-17T17:00:00+00:00) Google AI Mode: Powerful Search, Poor Usability. Retrieved from https://www.scien.cx/2025/10/17/google-ai-mode-powerful-search-poor-usability/

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» Google AI Mode: Powerful Search, Poor Usability | Josh Brown, Kate Moran | Sciencx | https://www.scien.cx/2025/10/17/google-ai-mode-powerful-search-poor-usability/ |

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