We built an AI fashion generator – is this actually useful or just hype?

Hey folks,

My team has been working on bercela.com for a while now, and before we go all-in, I want to hear from actual designers and brand owners – not just our echo chamber.

What it does: Creates product photos and lookbooks using AI. Upload your g…


This content originally appeared on DEV Community and was authored by Terglos

Hey folks,

My team has been working on bercela.com for a while now, and before we go all-in, I want to hear from actual designers and brand owners - not just our echo chamber.

What it does: Creates product photos and lookbooks using AI. Upload your garments and models, and it handles the rest - outfit swaps, accessory placement, background changes, virtual try-ons.

Processing time is around 30 seconds per image.

The reality check I need:

Is AI-generated fashion content actually acceptable in your market? Or do clients/customers still demand real photoshoots?

What quality threshold would make you trust this for e-commerce or social media?

If you tried it and it sucked, what specifically would make you bounce?

Ballpark - what's this worth monthly to a small/medium brand?

Link if you want to see it: bercela.com

I'd rather hear "this is trash because X" than polite feedback that doesn't help us improve. Fire away. 👊


This content originally appeared on DEV Community and was authored by Terglos


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Terglos | Sciencx (2025-10-20T17:21:00+00:00) We built an AI fashion generator – is this actually useful or just hype?. Retrieved from https://www.scien.cx/2025/10/20/we-built-an-ai-fashion-generator-is-this-actually-useful-or-just-hype/

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