What UX Consulting Clients Expect in the Age of AI

This content originally appeared on NN/g latest articles and announcements and was authored by Anna Kaley

Summary: Clients still seek strong judgment and critical thinking, research rigor, and respect for real-world and user constraints from UX consultants.

AI hasn’t fundamentally changed why organizations hire UX consultants. Clients aren’t looking for speculative AI concepts or flashy demos. They’re seeking to partner with experienced UX experts who can help them solve their problems.

UX-consulting clients want partners who help them think clearly, prioritize wisely, and move forward with confidence, regardless of whether AI is involved in their projects. Based on our work, the following patterns reflect what clients consistently value in a UX consulting partner, even amid advances in AI.

Strong Judgment, Not Just AI Fluency

Most clients already have access to and use AI tools. What they lack is confidence in when and how to use them responsibly , as well as an understanding of which problems are suited for these tools.

This content originally appeared on NN/g latest articles and announcements and was authored by Anna Kaley

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