This content originally appeared on NN/g latest articles and announcements and was authored by Maria Rosala
Summary: Analyze with confidence by collecting relevant data, critically assessing it, and forming testable explanations.
Why Analyzing Qualitative User Tests Is Complicated
Analyzing data from qualitative usability tests is often presented in textbooks as a straightforward process of cataloging usability issues, summarizing task performance, tallying errors, and summarizing time on task. However, it’s not always so easy. This is especially the case when you have:
Let’s imagine we’ve designed a new product-details page that we’d like to test. Participants will be asked to find specific products on a prototype and choose one that’s best for them. Below are some of our research questions.
It might be hard to answer such research questions by studying performance in one task. To answer these questions successfully, we’d need to:
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This content originally appeared on NN/g latest articles and announcements and was authored by Maria Rosala
Maria Rosala | Sciencx (2025-05-02T17:00:00+00:00) Analyze Usability Test Data in 4 Steps. Retrieved from https://www.scien.cx/2025/05/02/analyze-usability-test-data-in-4-steps/
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