This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Summary: Achieving product-market fit and practicing user-centered design become difficult when AI is presented as a product’s main value.
A Clear Value Proposition Helps Both Users and Product Teams
To help make decisions throughout the product lifecycle, designers create principles at the beginning of a project. The value proposition is the foremost of those principles — a promise to the user of the value they can expect to receive from using the product.
A clearly defined value proposition ensures that the product delivers the value that the team wants it to provide. Once the team knows the problem it’s solving for the user, it can concentrate on supporting the user journey associated to that user goal. Aligning a team around one value proposition gives it the focus to prioritize features that are necessary to deliver that value and to say “no” to features that might be nice-to-have but aren’t part of that user journey. As a result, the team can deliver a complete solution to the problem more quickly.
This is why the most successful products start by doing just one thing and doing it well. At launch, Dropbox only stored files in the cloud. Instagram let users upload photos and apply a few filters. Uber connected riders to luxury cars in San Francisco.
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This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Pavel Samsonov | Sciencx (2025-07-04T17:00:00+00:00) “Powered By AI” Is Not a Value Proposition. Retrieved from https://www.scien.cx/2025/07/04/powered-by-ai-is-not-a-value-proposition/
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