Common Ground and UX

Any efficient communication requires that communication partners establish and rely on common ground so that they can take communication shortcuts.


This content originally appeared on NN/g latest articles and announcements and was authored by Raluca Budiu

Summary: Any efficient communication requires that communication partners establish and rely on common ground so that they can take communication shortcuts.



You may have heard the joke with the joke-tellers’ club members who yell out numbers at each other and everybody else laughs out loud (see the appendix at the end of the article for a full rendition of the joke). The joke tellers have an incredibly efficient method of communication — instead of telling a whole joke, they use a number to refer to it. They can do so because everybody else knows what they’re talking about. All the common knowledge of previously told jokes helps them be so efficient. This is what common ground is about.

What Is Common Ground?

Common ground is a concept introduced by the psycholinguists Herb Clark and Susan Brennan.

Definition. Common ground refers to the mutual knowledge, beliefs, and assumptions that partners in a conversation rely on in order to communicate efficiently. The process of establishing common ground is called grounding .



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This content originally appeared on NN/g latest articles and announcements and was authored by Raluca Budiu


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