This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Summary: Product stakeholders see user research as a tool to validate already-made decisions. But binary findings that confirm or reject a design provide little value.
The Temptation of Binary Validation
User experience professionals understand that research and design form two halves of a feedback loop: observing users’ behaviors and needs leads to design solutions that address those needs and that are tested to inform the next iteration of the design.
However, our business stakeholders frequently envision this process as linear. Rather than beginning with discovery to produce insights that will inform design decisions, stakeholders often rush to define a solution idea based on assumptions.
By the time stakeholders involve UX, that idea is already fully formed. Instead of insights that will help refine it, stakeholders ask user researchers to merely validate the proposed design vision. In other words, they are looking for a simple “yes” answer before development can begin.
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This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Pavel Samsonov | Sciencx (2025-08-08T17:00:00+00:00) In User Research, Don’t Stop at “Yes” or “No”. Retrieved from https://www.scien.cx/2025/08/08/in-user-research-dont-stop-at-yes-or-no/
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