This content originally appeared on NN/g latest articles and announcements and was authored by Caleb Sponheim
Summary: Hype happens when messaging becomes divorced from good experiences. Learning from the virtual reality hype cycle can help us avoid future distractions.
Hype cycles occur when expectations, narratives, and messaging outpace technological capability. Virtual reality is an instructive example of a hype cycle — products like Apple Vision Pro and Meta Quest demonstrate what happens when leaders of tech companies push ahead and overpromise, even if the real technology isn’t ready. AI faces a similar fate: while innovation has steadily progressed, AI hype has ballooned beyond the bounds of reality, creating a rift between the promised AI experience and actual one.
The Hype Cycle Explained
We know hype when we see it: grand predictions of enormous growth, promises of breakthroughs just around the corner, press releases about revolutionary new platforms. Research firm Gartner defines the period of hype as the “peak of Inflated expectations.”
New technologies often generate unrealistic expectations , which rapidly decline, but eventually interest and perception become more realistic. Peaks of inflated expectations and troughs of disillusionment can repeat throughout a technology’s lifespan.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Caleb Sponheim
Caleb Sponheim | Sciencx (2025-09-05T17:00:00+00:00) The VR Hype Cycle: Lessons for the Age of AI. Retrieved from https://www.scien.cx/2025/09/05/the-vr-hype-cycle-lessons-for-the-age-of-ai/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.