How I Built a Sweet Niche Site About Chocolate Spreads Using WordPress + SEO Tools

This content originally appeared on DEV Community and was authored by Sushant

Building a niche website can be a rewarding (and delicious!) journey — especially when it’s about something you love. For me, that was chocolate spreads — a simple idea that turned into elmordjene.info
, a curated hub for chocolate lovers around the world.

🧩 Why Chocolate Spreads?

Chocolate spreads are universally loved, but surprisingly, there wasn’t a single site dedicated to reviews, comparisons, and recipes around them. So I decided to build one — not just as a blog, but as an experiment in SEO, content strategy, and WordPress performance.

⚙️ The Stack

Here’s what powers the site:

CMS: WordPress (lightweight + flexible)

Theme: Custom-tweaked GeneratePress for speed

SEO Plugin: Rank Math (for on-page optimization + schema)

Schema Setup: Custom ACF-based structured data for better Google visibility

Hosting: Fast shared hosting setup with CDN

🧠 What I Learned

Low KD keywords (low competition, high search volume) are golden — especially in food niches.

Schema markup (Recipe, FAQ, HowTo) dramatically boosts click-through rates.

Internal linking + topic clustering helps Google understand your site’s depth.

Focus on visual appeal — food-related content thrives on images and short videos.

Visit the Site here http://el-mordjene.info/.

If you’re curious to see how it all looks, check out elmordjene.info
.

💡 Next Steps

I plan to expand the site into:

AI-generated recipe summaries

Chocolate brand comparisons

Interactive polls and flavor rankings

Would love your feedback — how would you improve or scale a small niche site like this?

This content originally appeared on DEV Community and was authored by Sushant

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