This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden
Summary: Some common mistakes to avoid in UX interviews include poor rapport, multitasking, leading, insufficient probing, and poorly managed observers.
User interviews are a research tool that can provide insights into users’ needs and beliefs, while also building empathy.
Not all interviews qualify as research interviews. While journalistic interviews may have some similarities with user interviews, research interviews focus on nonjudgmentally and objectively gathering information about user needs, expectations, and interactions with a product or class of products. So, not every conversation with a user can be considered a research interview.
Unfortunately, even with the best intentions, it can be easy to bias or influence your participants’ responses. User interviews require a lot of attention to detail, and can fail for a number of different reasons , but if you focus on avoiding these common mistakes, you can ensure that your gathered data is objective, unbiased, and methodologically sound.
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This content originally appeared on NN/g latest articles and announcements and was authored by Therese Fessenden
Therese Fessenden | Sciencx (2021-06-06T16:00:00+00:00) 5 Facilitation Mistakes to Avoid During User Interviews. Retrieved from https://www.scien.cx/2021/06/06/5-facilitation-mistakes-to-avoid-during-user-interviews/
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