Browser-level lazy-loading for CMSs

My goal with this post is to persuade CMS platform developers and contributors
(i.e. the people who develop CMS cores) that
now is the time to implement support for the browser-level image lazy-loading feature.
I’ll also share recommendations on how to…

This content originally appeared on and was authored by Felix Arntz

My goal with this post is to persuade CMS platform developers and contributors (i.e. the people who develop CMS cores) that now is the time to implement support for the browser-level image lazy-loading feature. I'll also share recommendations on how to ensure high-quality user experiences and enable customization by other developers while implementing lazy-loading. These guidelines come from our experience adding support to WordPress as well as helping Joomla, Drupal, and TYPO3 implement the feature.

Regardless of whether you're a CMS platform developer or a CMS user (i.e. a person who builds websites with a CMS), you can use this post to learn more about the benefits of browser-level lazy-loading in your CMS. Check out the Next steps section for suggestions on how you can encourage your CMS platform to implement lazy-loading.


Over the past year, lazy-loading images and iframes using the loading attribute has become part of the WHATWG HTML Standard and seen growing adoption by various browsers. These milestones however only lay the groundwork for a faster and more resource-saving web. It is now on the distributed web ecosystem to make use of the loading attribute.

Content management systems power about 60% of websites, so these platforms play a vital role in bringing adoption of modern browser features to the web. With a few popular open-source CMSs such as WordPress, Joomla, and TYPO3 having already implemented support for the loading attribute on images, let's have a look at their approaches and the takeaways which are relevant for adopting the feature in other CMS platforms as well. Lazy-loading media is a key web performance feature that sites should benefit from at a large scale, which is why adopting it at the CMS core level is recommended.

The case for implementing lazy-loading now


Adoption of non-standardized browser features in CMSs facilitates widespread testing and can surface potential areas of improvement. However, the general consensus across CMSs is that, as long as a browser feature is not standardized, it should preferably be implemented in the form of an extension or plugin for the respective platform. Only once standardized can a feature be considered for adoption in the platform core.

Success: Browser-level lazy-loading is now part of the WHATWG HTML Standard for both img and iframe elements.

Browser support

Browser support of the feature is a similar concern: The majority of CMS users should be able to benefit from the feature. If there is a considerable percentage of browsers where the feature is not yet supported, the feature has to ensure that it at least has no adverse effect for those.

Distance-from-viewport thresholds

A common concern with lazy-loading implementations is that they in principle increase the likelihood that an image will not be loaded once it becomes visible in the user's viewport because the loading cycle starts at a later stage. Contrary to previous JavaScript-based solutions, browsers approach this conservatively and furthermore can fine-tune their approach based on real-world user experience data, minimizing the impact, so browser-level lazy-loading should be safe to adopt by CMS platforms.

Success: Experiments using Chrome on Android indicated that on 4G networks, 97.5% of below-the-fold lazy-loaded images were fully loaded within 10ms of becoming visible, compared to 97.6% for non lazy-loaded images. In other words, there was virtually no difference (0.1%) in the user experience of eagerly-loaded images and lazy-loaded images.

User experience recommendations

Require dimension attributes on elements

In order to avoid layout shifts, it has been a long-standing recommendation that embedded content such as images or iframes should always include the dimension attributes width and height, so that the browser can infer the aspect ratio of those elements before actually loading them. This recommendation is relevant regardless of whether an element is being lazy-loaded or not. However, due to the 0.1% greater likelihood of an image not being fully loaded once in the viewport it becomes slightly more applicable with lazy-loading in place.

CMSs should preferably provide dimension attributes on all images and iframes. If this is not possible for every such element, they are recommended to skip lazy-loading images which do not provide both of these attributes.

Caution: If the CMS is unable to provide width and height attributes on images and iframes on a large scale, you will have to weigh the trade-offs between saving additional network resources and a slightly higher chance for layout shifts to decide whether lazy-loading is worth it.

Avoid lazy-loading above-the-fold elements

At the moment CMSs are recommended to only add loading="lazy" attributes to images and iframes which are positioned below-the-fold, to avoid a slight delay in the Largest Contentful Paint metric. However it has to be acknowledged that it's complex to assess the position of an element relative to the viewport before the rendering process. This applies especially if the CMS uses an automated approach for adding loading attributes, but even based on manual intervention several factors such as the different viewport sizes and aspect ratios have to be considered. Fortunately, the impact of marking above-the-fold elements with loading="lazy" is fairly small, with a regression of <1% at the 75th and 99th percentiles compared to eagerly-loaded elements.

Depending on the capabilities and audience of the CMS, try to define reasonable estimates for whether an image or iframe is likely to be in the initial viewport, for example never lazy-loading elements in a header template. In addition, offer either a UI or API which allows modifying the existence of the loading attribute on elements.

Avoid a JavaScript fallback

While JavaScript can be used to provide lazy-loading to browsers which do not (yet) support the loading attribute, such mechanisms always rely on initially removing the src attribute of an image or iframe, which causes a delay for the browsers that do support the attribute. In addition, rolling out such a JavaScript-based solution in the frontends of a large-scale CMS increases the surface area for potential issues, which is part of why no major CMS had adopted lazy-loading in its core prior to the standardized browser feature.

Caution: Avoid providing a JavaScript-based fallback in the CMS. With growing adoption of the loading attribute and no adverse effects on browser versions that do not support it yet, it is safer to not provide the feature to those browsers and instead encourage updating to a newer browser version.

Technical recommendations

Enable lazy-loading by default

The overall recommendation for CMSs implementing browser-level lazy-loading is to enable it by default, i.e. loading="lazy" should be added to images and iframes, preferably only for those elements that include dimension attributes. Having the feature enabled by default will result in greater network resource savings than if it had to be enabled manually, for example on a per-image basis.

If possible, loading="lazy" should only be added to elements which likely appear below-the-fold. If this requirement is too complex to implement for a CMS, it is then preferable to globally provide the attribute rather than omit it, since on most websites the amount of page content outside of the initial viewport is far greater than the initially visible content. In other words, the resource-saving wins from using the loading attribute are greater than the LCP wins from omitting it.

Allow per-element modifications

While loading="lazy" should be added to images and iframes by default, it is crucial to allow omitting the attribute on certain images, for example to optimize for LCP. If the audience of the CMS is on average considered more tech-savvy, this could be a UI control exposed for every image and iframe allowing to opt out of lazy-loading for that element. Alternatively or in addition, an API could be exposed to third-party developers so that they can make similar changes through code.

WordPress for example allows to skip the loading attribute either for an entire HTML tag or context or for a specific HTML element in the content.

Caution: If an element should not be lazy-loaded, require or encourage skipping the loading attribute entirely. While using loading="eager" is a supported alternative, this would tell the browser explicitly to always load the image right away, which would prevent potential benefits if browsers implemented further mechanisms and heuristics to automatically decide which elements to lazy-load.

Retrofit existing content

At a high level, there are two approaches for adding the loading attribute to HTML elements in a CMS:

  • Either add the attribute from within the content editor in the backend, persistently saving it in the database.
  • Add the attribute on the fly when rendering content from the database in the frontend.

It is recommended for CMS to opt for adding the attribute on the fly when rendering, in order to bring the lazy-loading benefits to any existing content as well. If the attribute could solely be added through the editor, only new or recently modified pieces of content would receive the benefits, drastically reducing the CMS's impact on saving network resources. Furthermore, adding the attribute on the fly will easily allow for future modifications, should the capabilities of browser-level lazy-loading be further expanded.

Adding the attribute on the fly should cater for a potentially existing loading attribute on an element though and let such an attribute take precedence. This way, the CMS or an extension for it could also implement the editor-driven approach without causing a conflict with duplicate attributes.

Optimize server-side performance

When adding the loading attribute to content on the fly using (for example) a server-side middleware, speed is a consideration. Depending on the CMS, the attribute could be added either via DOM traversal or regular expressions, with the latter being recommended for performance.

Regular expressions use should be kept to a minimum, for example a single regex which collects all img and iframe tags in the content including their attributes and then adds the loading attribute to each tag string as applicable. WordPress for example goes as far as having a single general regular expression to perform various on-the-fly operations to certain elements, of which adding loading="lazy" is just one, using a single regular expression to facilitate multiple features. This form of optimization furthermore is another reason why adopting lazy-loading in a CMS's core is recommended over an extension - it allows for better server-side performance optimization.

Next steps

See if there is an existing feature request ticket to add support for the feature in your CMS, or open a new one if there is none yet. Use references to this post as needed to support your proposal.

Tweet me (felixarntz@) for questions or comments, or to get your CMS listed on this page if support for browser-level lazy-loading has been added. If you encounter other challenges, I am also curious to learn more about them to hopefully find a solution.

If you're a CMS platform developer, study how other CMSs have implemented lazy-loading:

You can use the learnings from your research and the technical recommendations from this post to start contributing code to your CMS, for example in form of a patch or pull-request.

Hero photo by Colin Watts on Unsplash.

This content originally appeared on and was authored by Felix Arntz

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