This content originally appeared on Envato Tuts+ Tutorials and was authored by Nona Blackman
Let's talk about newsletters. From the meaning of newsletter to the two main newsletter format alternatives, we'll answer some key questions in this article, including:
- What is a newsletter?
- What does a newsletter look like?
- What is included in a newsletter?
Let's get right into it and start your journey into the world of newsletters!
What is a newsletter?
A newsletter is a document sent by businesses on a regular schedule to subscribers of the business's mailing list. It can be a printed document delivered by mail, but today it's most often delivered digitally as an email marketing strategy. Newsletters can contain everything from text and illustrations to photos, videos, and links.
Newsletters have become the gold standard for keeping in touch with a large number of far-flung clients and customers. So that's what newsletters are. Next, we'll cover what a newsletter is for, what a newsletter template is, and some other frequently asked questions.
What is a newsletter for?
Want to know what a newsletter is for? A newsletter is a communication tool that's used to build a rapport with subscribers by providing them with relevant information. This is what is included in a newsletter:
- updates about relevant changes or happenings within a company
- behind-the-scenes product development insights
- new products or services
- polls or surveys
- case studies showing real-life examples of a product or service providing a solution to a problem
- giveaways and holiday offers
- webinars related to services or products
What is a newsletter template?
The best way to create a professional and eye-catching newsletter is with a well-designed template. A newsletter template is a file that's created professionally using software like Adobe Photoshop, Illustrator, InDesign, Mailchimp, and more.
You don't need to worry about what a newsletter looks like. Templates provide an overall layout with placeholder text, images, and graphics that can be replaced with information relevant to your business.
The beauty of professional newsletter templates is that they can be used over and over again to establish brand consistency. In addition, they save time and money because you don't have to design a newsletter every week from scratch.
Common asked questions (FAQ)
Beyond the definition of a newsletter, let's explore more about about a newsletter's objectives, its formats, and everything in between.
1. What is the purpose of a newsletter?
A newsletter is sent by an organization, business, or even an individual to their subscribers with the aim of keeping them informed about anything that may interest them. This can include news, updates, follow-ups, giveaways, discounts, and recommendations—just to name a few examples.
Ultimately, the purpose of a newsletter is to keep the community engaged and interested. For businesses, newsletters are a great way of attracting clients and growing conversion rates.
2. What is a business newsletter?
As we said in the previous question, a business newsletter usually has the purpose of attracting new customers and retaining the existing ones. This helps grow sales and increase revenue.
A company newsletter can also be a way to build a caring and involved community. Some businesses thrive because they have a loyal customer base that identifies with the company's values and brand.
It's important for a digital business newsletter to have a good email open rate in order to be successful. It's the first step towards meaningful engagement.
3. What is a masthead in a newsletter?
The masthead is the name of the business, company, brand, or publisher that's positioned front and center in the newsletter. It's usually in the biggest, brightest font and sets the tone for the kind of brand or company that's sending it.
The masthead helps subscribers identify the business behind the newsletter easily and quickly.
4. What is a digital newsletter?
Newsletters can be printed and delivered to an address, but the digital world has taken over the world of newsletters, and now most of them are digital.
So, as you've probably figured out, a digital newsletter is delivered via email and intends to engage with its subscribers mainly through the organization's digital channels. Tools like Mailster and Mailchimp can help you organize and streamline the process of delivering email newsletters.
A great digital newsletter is responsive, which is easier to achieve with pre-designed newsletter templates. There are many premium templates that provide the best email newsletter design examples:
5. What does a newsletter look like?
The possibilities are infinite, but of course there are formulas that work better than others. More than "What does a newsletter look like?", ask yourself, "What does an engaging and successful newsletter look like?"
Everything comes down to what is included in a newsletter. Great digital newsletters look something like this:
- Concise, engaging text. Be mindful with the copy of your newsletter. Approach your subscribers with authenticity and confidence. The choice of words makes all the difference. Also, avoid pretentious wording or long paragraphs.
- Eye-catching and interesting visual aids. Ideally, you want to have engaging images that don't take the reader's attention away from the information that you want to share. Be careful not to add visual elements that are too heavy, or the email will take too long to load.
- Creative and unique essence. Even if you're using templates, make sure to give the newsletter your brand's personal touch. Think of different ways of presenting the information, and don't be scared of trying new things from time to time.
Take a look at these top print and digital newsletter templates to get an idea of what is included in a newsletter:
Learn more about newsletter design
There's so much more to learn about email newsletter design and workflow. From newsletter design ideas and trends to the ins and outs of HTML email, our tutorials have your back:
How to Customize an Email Marketing Newsletter Template
Build an HTML Email Template From Scratch
How to Create a Newsletter Template in Affinity Publisher (Free Newsletter Template)
How to Create a Newsletter Template (Tutorials & Resources)
Creating a Simple Responsive HTML Email
How to Code a Custom Mailchimp Popup Form
Choose your favourite newsletter template
We just learned tons about the newsletter definition, purpose, components, and more. If you prefer video tutorials, follow along with this article over on our Envato Tuts+ YouTube channel:
Now that you know what newsletters are, what a newsletter looks like, and how to create one using professional newsletter templates, head on over to Envato and select your favourite. There are plenty more to choose from!
And finally, if you want more information on email newsletter templates, check out these really helpful articles below:
Best Mailchimp Templates to Level Up Your Email Newsletter Designs for 2024
Mastering MailChimp: Best Templates and Email Tips for MailChimp Newsletters
20+ Best Digital Marketing Email Newsletter Templates for 2024 Campaigns
20 Best Real Estate Email Templates for 2024
15 Best Business Email Templates for 2024
Best WordPress Email Marketing Plugins in 2024
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Editorial Note: This post has been updated with contributions from Maria Villanueva. Maria is the Associate Editor of the Tuts+ Design channel.
This content originally appeared on Envato Tuts+ Tutorials and was authored by Nona Blackman
Nona Blackman | Sciencx (2021-07-10T15:23:14+00:00) What is a newsletter?. Retrieved from https://www.scien.cx/2021/07/10/what-is-a-newsletter/
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