This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons
Summary: User experience is focused on what the end user encounters, whereas service design is focused on how that user experience is internally created.
In our service-blueprinting course, we often are asked about the difference between UX (or CX) and service design. They are sides of the same coin.
User experience (which, for the purposes of this article, will be equated with customer experience ) encompasses all aspects of users’ interaction with a company. It includes anything the end user comes across — for example, an app, kiosk, website, or a mailer. Think of user experience as the ‘ what ’ — what users encounter as they interact with a brand.
Service design refers to planning and organizing business resources (people, props, and processes) to deliver the customer experience. Think of service design as the ‘ how ’ — how the user experience gets created and how the internal parts of the organization align to deliver that experience.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Sarah Gibbons
Sarah Gibbons | Sciencx (2021-08-08T16:00:00+00:00) UX vs. Service Design. Retrieved from https://www.scien.cx/2021/08/08/ux-vs-service-design/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.