This content originally appeared on NN/g latest articles and announcements and was authored by Anna Kaley
Summary: A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product.
Organizations generate content to facilitate the interaction between people (whether current or prospective customers, employees, or clients) and their products or services. Content plays a crucial role in ensuring that the experience of interacting with an organization is smooth and pleasant. Yet very often, companies waste money and resources creating and maintaining content that’s pointless for users and profitless for organizations. And that is because they lack a content strategy.
Definition: A c ontent strategy is the ongoing practice of planning for the creation, delivery, and governance of useful, usable, and effective content about a particular topic or set of topics.
A content strategy ensures that every piece of content in the experience serves and sustains a legitimate purpose.
Read Full Article
This content originally appeared on NN/g latest articles and announcements and was authored by Anna Kaley
Anna Kaley | Sciencx (2022-11-13T17:00:00+00:00) Content Strategy 101. Retrieved from https://www.scien.cx/2022/11/13/content-strategy-101/
Please log in to upload a file.
There are no updates yet.
Click the Upload button above to add an update.