This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Summary: Effective product teams work across silos to create value. Designers are expected to make products not only desirable, but also viable and feasible.
The product triad (also called the product trio or three-legged-stool model) is likely the most common pattern for organizing product teams in Agile organizations. Its fundamental goal is to structure collaboration between design, product, and engineering. The triad is composed of one representative from each function, working together on one product as equal partners.
Origins of the Product Triad: Desirable, Viable, Feasible
The product triad takes its roots from the early 2000s, when a set of principles for innovation began to emerge. These principles established that, to be successful, business ventures had to address three critical aspects:
IDEO popularized these principles in its DVF (Desirable, Viable, Feasible) framework:
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This content originally appeared on NN/g latest articles and announcements and was authored by Pavel Samsonov
Pavel Samsonov | Sciencx (2025-07-18T17:00:00+00:00) The Product Triad: Design’s Role. Retrieved from https://www.scien.cx/2025/07/18/the-product-triad-designs-role/
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