Business Intelligence Fundamentals Part 1: Roles and Tools

Data Analyst vs Data Scientist

(Reference: https://youtu.be/K3pXnbniUcM?t=1175)

When it comes to working with data, the roles of Data Analyst and Data Scientist are often confused—but they serve different purposes.

Data Analyst


This content originally appeared on DEV Community and was authored by chinemerem okpara

Data Analyst vs Data Scientist

(Reference: https://youtu.be/K3pXnbniUcM?t=1175)

When it comes to working with data, the roles of Data Analyst and Data Scientist are often confused—but they serve different purposes.

Data Analyst

Focus: Looks at what happened in the past and present

Methods: Uses tools like Excel, SQL, Power BI, Tableau, Python (sometimes) to clean, query, and visualize data

Output: Reports, dashboards, and visualizations that explain trends, anomalies, and performance

Goal: Provide descriptive and diagnostic insights (e.g., "Sales dropped by 10% last quarter because of fewer repeat customers")

Data Scientist

Focus: Looks at why it happened and what will happen next

Methods: Uses statistics, machine learning, and programming (Python, R, etc.) to build predictive and prescriptive models

Output: Algorithms, forecasts, recommendations, or intelligent systems

Goal: Generate predictive and prescriptive insights (e.g., "Here's a model predicting which customers are most likely to churn and the best strategy to retain them")

Excel vs BI Tools (Tableau)

While Excel has long been the go-to tool for data analysis, modern Business Intelligence (BI) tools like Tableau, Power BI, and Qlik offer significant advantages:

Key advantages of BI tools over Excel:

  • Big data handling capabilities: BI tools can process millions of rows efficiently, while Excel struggles with datasets beyond 1 million rows, often leading to performance issues and crashes.

  • Automation of processes: BI tools can automatically refresh data from multiple sources, update dashboards in real-time, and schedule report distribution, eliminating manual copy-paste operations common in Excel.

  • Greater capacity for large datasets: Modern BI tools can handle terabytes of data through optimized data engines and in-memory processing, far exceeding Excel's limitations.

  • Enhanced security features: Enterprise-grade authentication, encryption, and audit trails that track who accessed what data and when, providing comprehensive data governance.

  • Row-level security controls: Ability to restrict data access based on user roles - for example, a sales manager can only see data for their region, while executives see all regions. This granular permission system is impossible to implement effectively in Excel.

  • Version control management: BI tools maintain a single source of truth with automatic versioning, preventing the common Excel problem of multiple versions floating around with names like "Sales_Report_Final_v2_FINAL.xlsx".

  • Advanced visuals and interactive dashboards: Dynamic, clickable visualizations with drill-down capabilities, real-time filtering, and professional-grade charts that update automatically as underlying data changes.

Top 3 Visualization Tools Comparison

When comparing the leading BI tools—Power BI, Qlik, and Tableau—Tableau consistently comes out on top thanks to:

  • High performance with large datasets
  • Quick and interactive visualization capabilities
  • User-friendly interface and learning curve
  • Huge community support and resources


This content originally appeared on DEV Community and was authored by chinemerem okpara


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