This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Summary: Recognizing signs of UX maturity regression early and addressing them quickly helps organizations sustain momentum and avoid backsliding.
NNGroup’s UX-maturity model — a six-stage framework for assessing an organization’s UX-related strengths and weaknesses — helps teams understand how UX is practiced, supported, and measured across four key factors : strategy, culture, process, and outcomes.
Advancing to a higher stage of UX maturity is an achievement; however, reaching a stage doesn’t mean a company will stay there. Without attention, UX maturity can fade as practices change or momentum slows. Regression often happens quietly in the background, noticed only once problems become too big and expensive to quickly rectify. This article explores how to recognize regression early, address it before it compounds, and keep maturity moving forward.
Why UX Maturity Regression Happens
Regression isn’t always about neglect. It can happen alongside organizational changes or emerge when once healthy practices lose connection to purpose. A few common causes include:
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This content originally appeared on NN/g latest articles and announcements and was authored by Kate Kaplan
Kate Kaplan | Sciencx (2025-09-19T17:00:00+00:00) How to Spot Signs of UX Maturity Regression. Retrieved from https://www.scien.cx/2025/09/19/how-to-spot-signs-of-ux-maturity-regression/
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