Indie10k: Why I Built the “Arc” to Turn Goals Into Growth

Most side projects die the same way:
You set a big goal, jot down some tasks, and then… momentum fades.

I’ve been there more times than I can count (65 dead projects, to be exact). This time, I wanted a system that didn’t just track tasks — but kept m…


This content originally appeared on DEV Community and was authored by Ju

Most side projects die the same way:

You set a big goal, jot down some tasks, and then… momentum fades.

I’ve been there more times than I can count (65 dead projects, to be exact). This time, I wanted a system that didn’t just track tasks — but kept me locked onto progress.

That’s where the Arc comes in.

What’s an Arc?

In Indie10k, an Arc is the container for your growth journey.

It connects:

  • A North Star Goal (something measurable, like reach 1k newsletter subs).

  • A metric + target value (your scoreboard).

  • A sequence of steps (the TenK 6 Methodology: List → Pick → Ship → Ask → Measure → Share).

Think of it as a structured habit-builder for indie growth. Instead of vague “do marketing” tasks, you’re running small experiments tied to your goal — and stacking evidence every step of the way.

Why It’s Different From a To-Do List

A checklist can make you feel productive while moving you nowhere.

An Arc is different:

  • It ties every action back to one guiding metric.

  • It creates natural accountability (you can’t “check off” growth until you ship + measure).

  • It builds a story you can share — your evidence, your loops, your milestones.

My Own Arc Right Now

Today, my Arc looks like this:

  • Goal: 100 active users in Indie10k

  • Metric: number of completed loops by real users

  • Loops: posting on Indie Hackers, Product Hunt, Dev.to, and running distribution tests

As I write this, I’m sitting at 98 signups. Two more people and I cross the first big milestone. 🚀

It’s not life-changing revenue yet, but it’s proof of momentum. That’s what the Arc keeps me focused on — the compounding effect of small loops.

Why I’m Sharing This

If you’re a developer building a project, I’d love your feedback:

  • Does the idea of an “Arc” make sense for guiding growth?

  • Would you actually track your side project this way?

I’m building Indie10k in public, so early thoughts from fellow devs are incredibly valuable.

👉 Check out Indie10k if you want to try running your own Arc.

Think of it as a daily growth gym — but instead of push-ups, you’re shipping loops.


This content originally appeared on DEV Community and was authored by Ju


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