This content originally appeared on NN/g latest articles and announcements and was authored by Lola Famulegun
Summary: UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.
UX teams rarely lose budget conversations because their work isn't valuable. They lose them because of how the work gets reported. Your data from usability tests and user quotes are valid, but they don't tell senior executives how research impacts the bottom line. Two different languages are spoken in the same organization, and UX has to ensure it's speaking the right one.
This problem has become more acute as organizations build rigorous measurement cultures around their investments. UX teams that can't connect their work to business outcomes don't just lose individual budget conversations; they get categorized as cost centers and cut accordingly.
Two Mistakes that Make UX Look Like a Cost Center
A cost center is a function that spends money without a visible return. Two reporting patterns come up again and again in teams that struggle to secure resources.
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This content originally appeared on NN/g latest articles and announcements and was authored by Lola Famulegun
Lola Famulegun | Sciencx (2026-07-03T17:00:00+00:00) Stop Reporting UX Activity and Report Business Outcomes. Retrieved from https://www.scien.cx/2026/07/03/stop-reporting-ux-activity-and-report-business-outcomes/
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